مدى تبني فنادق مدينة طرطوس لمعايير السياحة المستدامة: دراسة ميدانية لفنادق الأربع نجوم في مدينة طرطوس.

Abstract

This research aims to measure the extent to which four-star hotels in the city of Tartus adopt sustainable tourism standards in its three dimensions: (environmental, economic, and social) their environmental, economic, and social dimensions from the perspective of their employees. The research population consisted of all managers and staff at Burj Shaheen, Holiday Beach, Al-Saleh, and Royal Inn hotels, and the study sample included 124 individuals selected using the stratified random sampling method. The study relied on the descriptive-analytical approach. The questionnaire was used as the main tool for data collection. The results showed that the level of adoption of sustainable tourism standards was moderate leaning towards good, with a clear superiority of social practices, followed by economic practices, compared to a relative weakness in environmental practices. The results also indicated statistically significant differences between hotels attributed to differences in their organizational and operational characteristics, and a positive correlation between the economic, social, and environmental dimensions. The study revealed that the most prominent challenges are limited financial resources, lack of specialized training, and the absence of clear sustainability strategies. The study recommended the necessity of adopting clear sustainable policies and strategies, enhancing training programs, and developing coordination between hotel departments and the relevant official authorities, contributing to supporting sustainable tourism development in the city of Tartus.