أثر الدافعيّة في تحقيق الولاء التنظيمي لدى العاملين في شركات الصناعات الغذائية في محافظة طرطوس - دراسة ميدانية

Abstract

The research aimed to determine both the level of motivation (Herzberg’s Theory) and organizational loyalty workers in food industry companies operating in Tartous governorate. It also aimed to identify the impact of motivation through both driving and protective factors according to Herzberg’s theory in achieving organizational loyalty in the companies under study. the researcher relied the descriptive approach and the questionnaire was used as a research tool and distributed to a facilitated sample of workers consisting of 117 individuals.

The results of the descriptive statistics showed that the level of motivation among had a medium relative importance of 60.8%and the percentage of availability of motivational factors was greater than the hygiene factors as the relative importance of motivational factors reached 64.6% while the relative importance of hygiene factors reached 57.2%. while the result hypothesis test showed there a statistically significant difference was found between the mean responses of individuals regarding the level of motivation and the mean neutrality score (3), while no a statistically significant difference was found between the mean responses of individuals regarding the level of organizational loyalty, and the mean neutrality score (3). Furthermore, the results of the sub – hypothesis test is a significant effect of motivation in achieving organizational loyalty. The correlation coefficient between hygiene factors and achieving organizational loyalty reached 0.503 while the correlation between motivational factors and Achieving Organizational Loyalty 0.343.