تقييم تطبيق أبعاد الميزة التنافسية (دراسة ميدانية في القطاع المصرفي السوري)

Abstract

    The research aimed to evaluate the application of the dimensions of competitive advantage in the Syrian banking sector, where the researcher relied on studying five basic dimensions of competitive advantage (quality dimension - flexibility dimension - cost dimension - response dimension - efficiency dimension). The researcher relied on the descriptive approach, and used the facilitated random sample method for the study community by distributing (164) questionnaires to employees in Syrian banks, where they were retrieved and analyzed completely through the SPSS program, and to test the hypotheses of the study, the researcher used the T-Student test for one sample.

The research found that commercial banks in Syria do not achieve the dimensions of competitive advantage (quality-flexibility-cost-responsiveness-efficiency) in the banking sector. The research concluded with a set of recommendations related to the necessity for commercial banks in Syria to establish continuous mechanisms to keep pace with the developments in the dimensions of competitive advantage that they enjoy, which would ensure their superiority over their competitors.