أثر التحيز التأكيدي على جودة القرار المؤسسي المتخذ (دراسة ميدانية على كليات جامعة طرطوس)

Abstract

This study aimed to identify the impact of confirmation bias on the quality of the decision taken in the colleges of Tartous University, where the descriptive approach was relied upon, and the questionnaire was used as a tool to collect data related to the dimensions of confirmation bias, namely: (biased research, biased interpretation, prejudice memories) and its impact on the quality of the decision made, and was distributed on a easy random sample of (37) decision -makers in the university colleges  The subject of the study, the data was analyzed using mathematical averages, standard deviations and a multiple slope test via SPSS24.

 The results indicated that there is a statistically significant effect of all dimensions of confirmation prejudice on the quality of the decision -making, as the most influential "research prejudice" was a dimension, while the diminished "biased memories" came. 

 The study recommended the necessity of conducting studies and public opinion polls to know the level of the impact of confirmation on the quality of decision -making at the University of Tartous, and to work to raise the quality of institutional decision -making through interest in decision makers and work to educate them with confirmation biases and search for mechanisms to compensate for rational thinking.