أثر الذاكرة التنظيمية في تحقيق الريادة الاستراتيجية – دراسة ميدانية في المصارف الخاصة العاملة في مدينة دمشق-

Abstract

The study aimed to identify the impact of organizational memory in achieving the strategic entrepreneurship in the private Banks in Damascus, It relied on the positivism philosophy, the and the descriptive analytical  approach  by using  a questionnaire to display and measure the study variables and draw conclusions. 333 questionnaires were distributed on the managers at middle and supervisory management levels, 307 questionnaires were retrieved that can be analyzed using the SPSS-26.,

 The Study reached a set of results, the most important of which: there is a significant  impact of organizational memory in achieving strategic entrepreneurship The study recommended  the necessity of raising  the level of application of organizational memory in private Banks due to its positive impact in  achieving  strategic entrepreneurship in all its dimensions( entrepreneurial leadership- entrepreneurial culture -entrepreneurial mindset–strategically managed sources)