تحديات تنمية الصناعات الحرفية التقليدية في مدينة طرطوس

Abstract

The research aims to study the challenges of developing traditional handicraft industries in the city of Tartous, and to identify the challenges facing craftsmen working in the traditional professions and crafts market in the city of Tartous. The descriptive analytical approach was adopted, and the researcher used the interview as the main tool for collecting data and information. The research community consisted of craftsmen working within the traditional professions and crafts market in the city of Tartous, numbering (30) craftsmen, and determining the facilitated research sample of craftsmen working in the traditional professions and crafts market in the city of Tartous, numbering (8) craftsmen. Accordingly, a direct group interview was conducted between the craftsmen and the researcher. The interviews were then analyzed and discussed. The researcher then presented the results of the interview analysis. The most important findings of the research are the challenges hindering the development of traditional craft industries in the city of Tartous, namely (the economic crisis and security situation, high prices of raw materials, weak interest and financial and material support, weak marketing and promotion, and the lack of training centers). The challenges facing craftsmen working in the crafts market are (the pricing mechanism for craft products, the geographical location of the market, weak cooperation and coordination, weak interest in market infrastructure, and the lack of a mechanism for promoting market products).