تأثير عمليات إدارة المعرفة في أبعاد الخريطة الإستراتيجية دراسة ميدانية في المصارف التجارية الخاصة في الساحل السوري

Abstract

The research aims to determine the effect of Knowledge Management Processes (Knowledge Generation, Knowledge Storage, Knowledge Distribution, Knowledge Applying) in dimensions of Strategic Map (Financial perspective, Customer perspective, Internal operations perspective, Learning and growth perspective) in the private commercial banks in the Syrian coast. The researcher relied on the deductive approach as a general approach to thinking and on the descriptive analytical approach as a general approach to research. Primary data was collected through a questionnaire that was designed and distributed to a sample of 109 employees at all administrative levels in a number of private commercial banks in the Syrian coast (102 valid questionnaire for statistical analysis). the researcher used the statistical program (SPSS version 20) to analyze the data and conducting statistics, the researcher relied on the One-Sample T Test, Pearson Correlation coefficient and the Coefficient of Selection (R Square) to test the research hypotheses.

The research found that there is a positive significant effect for the knowledge management Processes in dimensions of Strategic Map in private commercial banks in the Syrian coast.

The research recommends to necessity of increasing attention to knowledge management by commercial banks because of its positive effect in dimensions of Strategic Map, which contributes to the effective implementation of the bank's strategies and efficient and effective achievement of its objectives.