دور التوّجه الرّيادي في تحقيق الميزة التنافسية دراسة ميدانيّة في شركات صناعة الأدوية في محافظة طرطوس

Abstract

This study aimed to find out the role of entrepreneurial orientation in achieving competitive advantage in pharmaceutical manufacturing companies in Tartous Governorate, and to identify the dimensions of entrepreneurial orientation (creativity, proactivity, risk tolerance, competitive adventure) and their role in achieving competitive advantage.

The researcher used the descriptive method and the questionnaire as tools for collecting data, where the study community consisted of all administrative workers, numbering (100) workers, in pharmaceutical manufacturing companies in Tartous Governorate. A simple random sample of (62) workers has been picked up, and the study tools were given to them. The study concluded a set of results, the most important of which are: the dimensions of entrepreneurial orientation have a positive moral influence of, thus can affect in achieving a competitive advantage in the companies being studied. The researcher provided several recommendations, the most important of which is maintaining the competitive adventure in the companies being studied, and continuing to achieve a competitive advantage for these companies to raise them to a very high level of competitiveness and to maintain this feature.