مستوى ممارسة التخطيط الاستراتيجي في فنادق الأربع والخمس نجوم "دراسة ميدانية في محافظة اللاذقية"

Abstract

The aim of the research was to determine the level of practicing strategic planning in its dimensions (strategic vision, mission, strategic objectives, strategic analysis, strategic choice) in four- and five-star hotels in Lattakia Governorate.

The research was based on the descriptive approach, and the research community included all administrative workers in four- and five-star hotels in Lattakia Governorate, numbering (152) administrators. Based on the comprehensive enumeration method, (137) questionnaires were distributed to administrative workers after excluding (15) administrators who were included in the survey study sample. (130) complete questionnaires were retrieved and valid for statistical analysis, with a response rate of (94.89%).

The research results showed that the level of practicing strategic planning in general in the four and five-star hotels under study was high and of relative importance of (71.2%). As for each dimension of strategic planning, the level of practicing each of them was arranged in descending order as follows: mission dimension, strategic vision dimension, strategic objectives dimension, strategic choice dimension, strategic analysis dimension