Efficiency of Marketing Channels for Farmed Fish: A Comparative Analytical Study.

Abstract

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The study aims to conduct a comparative analysis of the marketing efficiency of fish produced through freshwater and marine aquaculture in various Syrian governorates, based on field data from 176 producers and production records from 2015 to 2024. The results show clear variation among production sources: average aquaculture output reached 3,757.2 tons per year (52.6% of total production), followed by marine production at 2,252.8 tons (31.6%) and dam production at 1,124.9 tons (15.8%). Trend analysis indicated a yearly decline of 44.6 tons in marine output, compared with an increase of 292.95 tons in dam production and a larger rise of 906.44 tons in aquaculture, with an annual compound growth rate of 25% and 37.5% for dam fish. Marketing efficiency varied across channels, ranging between 104.1% and 111.2% in traditional channels and reaching 204% and 233.3% through official outlets. The study highlights the need to reduce costs, organize marketing channels, and improve transport and cooling systems to support sustainable production.